Google Trends, Caribbean holiday

Newsworthy Content for Bloggers: Researching the Hook

A couple months ago, I organized an SEO workshop for bloggers at my old company. It went really well – the turn out was great and everyone felt like they learned a lot. I did a presentation on creating newsworthy content and even very experienced bloggers told me they discovered a few new tricks about coming…

Interview skills, journalism, great content marketing, quotes, newsworthy content

Interviews: A Key to Great Content Marketing

This is the third and final post in the Newsworthy Content series: Sources, Quotes, and Interviews: A Key to Great Content Marketing. In case you’d like to have a look at the original presentation, head over to Slideshare. Interviews make for great content marketing Why? Because quotes and people bring content alive. If numbers make information more…

High Quality Content Word Cloud

Using Data to Create High Quality Content

In the second post of my three-part series on newsworthy and high quality content, I’m going to write about using data. In case you’ve gotten ahead of yourself, go back to my post on coming up with newsworthy blog post ideas. Why does data help with high quality content? Most people have a love-hate relationship…

Slow or fast, change is inevitable, Natural History Museum, London

Resources for the Budding Freelance Writer

Needless to say, before I quit my job I read. A lot. I read about everything that could go wrong and how to make things go right. I bookmarked, took notes, re-read…and now it’s paying off. My first week into freelancing I’ve already scored 4 regular (as in, we’ll work together on more than a one-off…