This is the third and final post in the Newsworthy Content series: Sources, Quotes, and Interviews: A Key to Great Content Marketing. In case you’d like to have a look at the original presentation, head over to Slideshare. Interviews make for great content marketing Why? Because quotes and people bring content alive. If numbers make information more…
In the second post of my three-part series on newsworthy and high quality content, I’m going to write about using data. In case you’ve gotten ahead of yourself, go back to my post on coming up with newsworthy blog post ideas. Why does data help with high quality content? Most people have a love-hate relationship…
A couple months ago, I organized an SEO workshop for bloggers at my old company. It went really well – the turn out was great and everyone felt like they learned a lot. I did a presentation on creating newsworthy content and even very experienced bloggers told me they discovered a few new tricks about coming…
Needless to say, before I quit my job I read. A lot. I read about everything that could go wrong and how to make things go right. I bookmarked, took notes, re-read…and now it’s paying off. My first week into freelancing I’ve already scored 4 regular (as in, we’ll work together on more than a one-off…
You may not know it, but writing good content online is both an art and a science and getting it right is more important than ever. Did you know that one of the top three reasons people follow brands on social media is because of engaging content? It’s true. Engaging your readers means they’ll keep…
I only became aware of TBEX five months ago, which is right around the time I started to consider myself ‘a blogger’ rather than a person with a blog and began pursuing freelance writing. I attended some events Matador Network hosted during TBEX in Toronto (whatever your politics on that, we’ll put them aside for…
